Privacy Policy

NovaPrime Labs Privacy Policy

Last updated: October 15, 2026

F2 Nutrition, LLC, doing business as NovaPrime Labs (“NovaPrime Labs,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit https://novaprimelabs.com, make a purchase, create an account, contact us, or participate in our email or text messaging programs.

It also describes your privacy choices and rights.

This Privacy Policy provides notice of our practices. Visiting our website, purchasing a product, or acknowledging this policy does not, by itself, constitute consent to receive marketing text messages or consent to any processing that requires a separate affirmative choice.

1. Who We Are

The business responsible for the personal information described in this policy is:

F2 Nutrition, LLC dba NovaPrime Labs
PO Box 916
Bath, Ohio 44210
United States

Email: cs@novaprimelabs.com
Website: https://novaprimelabs.com

Where applicable data protection law uses the term “controller,” we act as the controller of personal information processed for the purposes described in this policy.

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following information.

Information You Provide

Your name, email address, telephone number, and billing or shipping address.
Account information, including login credentials and preferences.
Order details, purchase history, returns, and customer-service information.
Information you provide through forms, surveys, reviews, promotions, or communications with us.
Email and SMS subscription preferences, consent records, and opt-out requests.
Photos, videos, or other materials you voluntarily provide.

Payment information is generally collected directly by our payment processors. We may receive transaction confirmations, payment status, and limited payment-related information. We do not directly store complete payment-card numbers through our website.

Information Collected Automatically

We and our service providers may collect:

IP address, browser type, device information, operating system, and online identifiers.
Pages visited, referring websites, product views, searches, and interactions with our website.
Shopping-cart contents, checkout activity, purchases, and abandoned-cart activity.
Dates, times, and duration of visits.
Approximate location inferred from an IP address.
Email and text-message delivery, link-clicking, and other engagement information.
Cookie identifiers, advertising identifiers, and diagnostic information.

Email open information may be affected by privacy settings and automated activity and may not accurately reflect whether you personally opened a message.

Information From Other Sources

We may receive information from payment processors, fulfillment providers, marketing platforms, analytics providers, advertising partners, fraud-prevention services, and partners involved in promotions or services you request.

Where permitted, we may combine this information with information we collect directly.

3. How We Use Personal Information

We use personal information to:

Operate, maintain, secure, and improve our website.
Create and manage accounts.
Process payments, fulfill orders, and handle returns or refunds.
Provide customer support and respond to requests.
Send order confirmations, shipping updates, security notices, and other service communications.
Deliver email and SMS marketing consistent with applicable consent requirements and your preferences.
Personalize content, product recommendations, and offers.
Identify abandoned carts and deliver permitted reminders.
Measure website performance and marketing effectiveness.
Deliver and measure advertising, subject to applicable privacy choices.
Detect fraud, prevent misuse, and protect our customers and business.
Maintain consent, subscription, and suppression records.
Comply with legal, tax, accounting, and regulatory obligations.
Establish, exercise, or defend legal claims.

If we intend to use personal information for a materially different purpose, we will provide additional notice and obtain consent where required.

4. Cookies, Pixels, and Similar Technologies

We use cookies, pixels, tags, scripts, local storage, and similar technologies for website functionality, analytics, personalization, and advertising.

These technologies may include:

Essential technologies: Used for account access, security, checkout, shopping carts, and requested website functions.

Preference technologies: Used to remember settings and choices.

Analytics technologies: Used to understand website traffic, identify errors, and improve performance.

Advertising technologies: Used to measure campaigns, build audiences, and personalize advertisements.

Some technologies remain on your device after you close your browser. Others operate only during a browsing session.

Where required, we obtain consent before using nonessential cookies or similar technologies. You may manage your choices through available website privacy controls and browser settings.

Blocking certain technologies may affect website functionality. Browser cookie settings may not control every form of tracking.

Shopping-Cart Tracking

Our website and connected ecommerce and marketing tools may use cookies, pixels, and checkout events to identify products added to your cart, determine whether checkout was completed, and recognize an abandoned cart.

We may associate this activity with contact information you provided. If you have given the required SMS marketing consent, this information may be used to send abandoned-cart text reminders. Email reminders are sent only where permitted by applicable law and your preferences.

Shopping activity does not, by itself, authorize marketing text messages.

5. Online Recognition and Data Partners

Our website may use online recognition technologies that associate website activity with information held by us or our data partners, including an email address.

Where permitted by law, and subject to required consent and applicable privacy choices, we may use this information to recognize visitors, personalize communications, measure campaigns, or deliver marketing.

Identification through a cookie, data partner, or email-recognition service does not establish SMS marketing consent.

For certain recognition activities, an additional provider opt-out is available at:

https://www.smartrecognition.com/database-opt-out/

This provider-specific opt-out does not replace your ability to unsubscribe from our emails or exercise privacy rights directly with us.

6. Email Marketing

Subscription and Communications

We may send promotional emails when you subscribe, request marketing communications, or when otherwise permitted by applicable law.

Emails may include product launches, new arrivals, promotions, research-related content, educational materials, company updates, and cart or product reminders.

Where consent is required, we obtain it before sending marketing emails. Creating an account, submitting a customer-service request, or providing an email address for an order does not automatically constitute marketing consent where affirmative consent is required.

Email marketing participation is voluntary and is not required to make a purchase.

We do not purchase or rent email lists.

Frequency and Personalization

Email frequency varies based on product launches, promotions, your preferences, and interactions with us.

We may use purchase history, website activity, preferences, and engagement information to personalize messages and measure performance, subject to applicable law and your privacy choices.

Unsubscribing From Email

You may stop promotional emails by:

Clicking the unsubscribe link in a marketing email; or
Contacting cs@novaprimelabs.com.

You may opt out of all promotional emails, even if a preference center also offers narrower choices.

We process requests promptly and within the period required by applicable law. For commercial email subject to the U.S. CAN-SPAM Act, we honor opt-out requests within 10 business days.

We do not charge a fee or require you to sign in to unsubscribe.

After unsubscribing, you may still receive genuinely transactional or service-related emails, such as order confirmations, shipping notices, password resets, responses to your requests, or legally required notices. We do not treat promotional content as transactional merely to avoid your unsubscribe preference.

Unsubscribing does not delete your account or order records.

7. SMS and MMS Marketing

Program Description

NovaPrime Labs may offer a voluntary text messaging program that sends recurring promotional SMS and MMS messages.

Messages may include offers, new arrivals, product launches, company updates, and shopping-cart reminders.

Where separately requested or otherwise lawfully authorized, we may also send service-related texts concerning orders, deliveries, or customer support.

SMS Marketing Consent

We obtain your affirmative consent before sending marketing text messages, including prior express written consent where required by applicable law.

The signup disclosure identifies NovaPrime Labs, describes the messaging program, and explains any use of automated technology.

Providing a phone number for shipping, checkout, an account, or customer support does not, by itself, enroll you in SMS marketing. Email consent is separate from SMS consent.

Consent to receive marketing text messages is not a condition of purchasing any goods or services.

Where required by our messaging provider, carriers, or applicable law, we use an additional confirmation step before activating a subscription.

Automated Messages, Frequency, and Charges

Where disclosed when you subscribe, messages may be sent using automated technology, including an automatic telephone dialing system.

Message frequency varies based on the program, promotions, and your interactions with us. Any specific frequency disclosed at signup applies to that subscription.

Message and data rates may apply according to your wireless plan. Contact your wireless provider for information about charges.

Delivery depends on network availability, device compatibility, and carrier support. Messages may be delayed or may not be delivered.

How to Stop Text Messages

Reply STOP to a message to unsubscribe.

We also honor other clear, reasonable requests to stop messages, including requests sent to cs@novaprimelabs.com. Standard opt-out keywords such as CANCEL, END, QUIT, REVOKE, OPT OUT, and UNSUBSCRIBE are also treated as opt-out requests.

If you contact us by email, include the mobile number associated with the subscription so we can locate it.

We process revocation requests promptly and within applicable legal deadlines. We apply your request to the communications covered by that request and applicable law.

You may receive a single nonpromotional message confirming your opt-out, where permitted. We do not require you to respond to that confirmation to complete your request.

We will not resume marketing texts unless you provide new valid consent.

Help and Support

Reply HELP for assistance or contact:

cs@novaprimelabs.com

Phone Number Changes

Only enroll a number you own or are authorized to use. If you change, transfer, or discontinue a number, please notify us or unsubscribe so we can update our records.

This request does not limit our responsibility to obtain valid consent and honor opt-outs.

Email and SMS Preferences

Email and SMS subscriptions are managed separately. Unsubscribing from one does not necessarily unsubscribe you from the other.

If you ask us to stop all marketing communications, we will honor that broader request for the contact information we can reasonably associate with you.

SMS Program Terms

Any separate Mobile Messaging Terms presented at signup describe additional program conditions. This Privacy Policy does not replace the signup disclosures or affirmative consent required to enroll.

8. Mobile Information and SMS Consent Protection

We do not sell, rent, or share mobile numbers or other mobile information collected through our text messaging program with third parties or affiliates for their own marketing or promotional purposes.

Text messaging opt-in data and consent are not shared with third parties for their own marketing or promotional use.

We may disclose information to providers that help us operate the messaging program, such as messaging platforms, telecommunications providers, and support vendors, solely as needed to provide those services and subject to appropriate restrictions.

We may also disclose information where legally required or necessary to protect security, prevent fraud, or establish or defend legal rights. These disclosures do not authorize recipients to use SMS opt-in information for their own marketing.

We do not provide SMS consent records or mobile numbers collected through the SMS program to advertising platforms for audience matching or advertising use.

The restrictions in this section control over broader references elsewhere in this policy to sharing with affiliates, business partners, advertising partners, or parties involved in business transfers. A business transaction does not itself authorize a new party to use your SMS consent for its own marketing.

9. Marketing Consent and Preference Records

To document subscriptions and honor your choices, we may retain:

The email address or telephone number used.
The date, time, and source of signup.
The disclosure and form version presented when you subscribed.
Available records of the action used to provide consent.
Confirmation or double-opt-in records.
Relevant IP address or device information.
Subscription changes, opt-outs, and suppression records.
Message delivery and engagement records.

We use these records to administer the programs, investigate complaints, prevent unauthorized enrollment, and meet legal obligations.

We may retain limited suppression records after an unsubscribe or deletion request so we can continue honoring your choice.

10. How We Disclose Personal Information

Subject to the mobile-information restrictions above, we may disclose personal information in the following circumstances.

Service Providers

We use providers for hosting, ecommerce operations, payments, shipping, customer support, analytics, communications, security, and professional services.

We require providers acting on our behalf to use personal information for the services they provide and other legally permitted purposes, subject to appropriate contractual restrictions.

Advertising and Analytics Partners

We may disclose identifiers, website activity, commercial information, approximate location, and related marketing inferences for advertising and measurement, subject to applicable consent and opt-out rights.

Some disclosures may qualify as a “sale,” “sharing,” or “targeted advertising” under state privacy laws even when no money is exchanged.

The SMS information excluded under Section 8 is not included in these disclosures.

Affiliates and Business Partners

We may disclose information for business operations or to provide services or promotions you request, subject to applicable law, required consent, and the restrictions in this policy.

Business Transactions

Information may be disclosed during a proposed or completed merger, acquisition, restructuring, financing, bankruptcy, or sale of assets, subject to applicable safeguards and restrictions.

Any recipient remains subject to applicable law and existing restrictions on the information. New marketing consent will be obtained where required.

Legal and Security Purposes

We may disclose information to comply with legal obligations or lawful requests, prevent fraud, protect safety and security, enforce agreements, or establish, exercise, or defend legal claims.

At Your Direction

We may disclose information when you request or authorize it. Information you voluntarily publish in reviews or other public areas may be visible to others.

11. Providers and Third-Party Services

Depending on the services you use and the technologies enabled, providers may include:

Klaviyo for communications and subscription management.
Google Analytics for website analytics.
Google Ads and Meta for advertising and measurement.
Stripe, PayPal, and Easy Pay Direct for payment-related services.
Other hosting, fulfillment, security, analytics, and marketing providers.

Relevant provider privacy information includes:

Klaviyo: https://www.klaviyo.com/legal/privacy
Google: https://policies.google.com/privacy
Meta: https://www.facebook.com/privacy/policy/
Stripe: https://stripe.com/us/privacy
PayPal: https://www.paypal.com/webapps/mpp/ua/privacy-full
Easy Pay Direct: https://www.easypaydirect.com/privacy-policy/

When you interact with our social media pages, the platform also processes information under its own policies. We may receive communications and aggregated audience statistics. Where applicable, we and the platform may have shared responsibilities for certain page-related processing.

12. Advertising and Privacy Choices

You may manage advertising and tracking choices through available website privacy controls, browser settings, device settings, and advertising-provider tools.

Where applicable law requires, we honor recognized opt-out preference signals, including Global Privacy Control, as requests to opt out of covered sales, sharing, or targeted advertising.

We apply these signals to the browser or device and, where required and reasonably identifiable, the associated profile.

Traditional “Do Not Track” signals are different from legally recognized opt-out preference signals. Our website does not currently respond to traditional Do Not Track signals.

Deleting cookies or changing browsers may require you to renew some preferences. Where the law requires us to retain or apply a preference more broadly, we will do so.

You can also contact cs@novaprimelabs.com to exercise applicable opt-out rights.

Opting out of targeted advertising does not necessarily eliminate advertising; advertisements may be less personalized.

13. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by law.

Retention depends on the information involved, our relationship with you, transaction requirements, legal obligations, security needs, and applicable limitation periods.

For example:

Account information is retained as needed to administer the account and address related obligations.
Order and payment-related records are retained for fulfillment, accounting, tax, fraud prevention, and legal requirements.
Marketing profiles are retained as needed for permitted communications and preference management.
Consent and suppression records may be retained after a subscription ends to document authorization and prevent unwanted messages.
Technical and analytics information is retained according to its operational purpose and applicable provider settings.

We delete, deidentify, or otherwise appropriately dispose of information when it is no longer needed, subject to lawful retention exceptions.

14. Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information.

No website, transmission method, or storage system is completely secure, and we cannot guarantee absolute security.

Please keep your account credentials confidential and contact us if you suspect unauthorized activity.

15. International Processing

We are based in the United States. Personal information may be processed in the United States and other locations where our providers operate.

Those locations may have privacy laws different from those where you live.

Where required, we use lawful transfer mechanisms and appropriate safeguards, such as applicable adequacy decisions or standard contractual clauses.

Acknowledging this policy does not waive your rights or substitute for a required international-transfer safeguard.

16. U.S. State Privacy Rights

Depending on your residence, the laws that apply to our business, and applicable exceptions, you may have rights to:

Confirm whether we process your personal information.
Access information about our collection, use, and disclosure practices.
Obtain a copy of your personal information.
Correct inaccurate information.
Request deletion.
Opt out of covered sales, sharing, or targeted advertising.
Limit certain uses or disclosures of sensitive personal information.
Opt out of certain profiling that produces legal or similarly significant effects.
Appeal a denied privacy request.

We will not unlawfully discriminate against you for exercising these rights.

California Disclosures

The categories of information described in this policy include identifiers, customer-record information, commercial information, internet or network activity, approximate geolocation, limited preference inferences, and account credentials.

We may also receive photos, recordings, or other information you voluntarily submit in reviews or support communications.

The sources, purposes, retention criteria, and recipient categories are described in Sections 2–5 and 9–13.

We do not sell personal information for money. However, advertising-related disclosures may constitute a sale or sharing under California law. Categories potentially involved include online identifiers, commercial information, internet activity, approximate location, and marketing inferences. Recipients include advertising and analytics partners.

These disclosures exclude SMS opt-in information as described in Section 8.

We use account credentials to provide access, maintain security, and prevent fraud. We do not use sensitive personal information to infer characteristics about you.

We do not knowingly sell or share personal information of individuals under 16.

Submitting a Request

Contact cs@novaprimelabs.com and describe the right you wish to exercise.

We may request information reasonably necessary to verify your identity for requests involving access, correction, or deletion. We do not require identity verification for sale or sharing opt-outs where prohibited by law.

An authorized agent may submit a request on your behalf, subject to legally permitted verification of authority.

We respond within applicable legal deadlines and explain any permitted extension or denial. Where you have an appeal right, reply to our decision or email us with “Privacy Appeal” in the subject line.

California residents may also contact us to request information available under California’s Shine the Light law regarding certain disclosures for third parties’ direct marketing.

Subscription Incentives

If we offer a discount or other benefit in connection with collecting or retaining personal information, applicable offer terms and any legally required financial-incentive notice will be provided when you enroll.

Participation is voluntary. You may withdraw from marketing at any time. Any effects on an ongoing benefit will be explained in the applicable offer terms and administered consistently with applicable law.

17. European Economic Area and United Kingdom Rights

Where applicable, our legal bases for processing include:

Performing a contract or taking steps you request before entering one.
Complying with legal obligations.
Your consent.
Legitimate interests, such as operating and improving our business, protecting security, and responding to inquiries, where those interests are not overridden by your rights.

Where consent is required for marketing or tracking, we rely on that consent.

You may have rights to access, correct, erase, restrict processing of, or obtain a portable copy of personal information. You may object to certain processing and withdraw consent at any time.

You may object to direct marketing, including related profiling, at any time.

Withdrawing consent does not affect processing that was lawful before withdrawal.

To exercise your rights, contact cs@novaprimelabs.com. You may also complain to your local data protection authority or the UK Information Commissioner’s Office, as applicable.

18. Children’s Privacy

Our website and marketing programs are not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information, contact us. We will investigate and take appropriate steps to delete information collected in violation of applicable law.

Where a higher age threshold or parental authorization requirement applies, we follow that requirement.

California residents under 18 who are registered users may request removal of content they publicly posted, subject to applicable exceptions. Removal may not eliminate copies maintained by others.

19. Third-Party Links

Our website may link to third-party websites or services. Their privacy practices are governed by their own policies.

We encourage you to review those policies before providing information.

20. Changes to This Policy

We may update this Privacy Policy and will revise the date above when we do.

Where required, we will provide additional notice or obtain consent before applying material changes.

A policy update does not retroactively create marketing consent or authorize us to disregard a prior opt-out.

21. Contact Us

For privacy questions, marketing preferences, or requests concerning your personal information, contact:

F2 Nutrition, LLC dba NovaPrime Labs

Email: cs@novaprimelabs.com

Mail:
PO Box 916
Bath, Ohio 44210
United States

Website: https://novaprimelabs.com

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

NovaPrime Labs Privacy Policy

Last updated: October 15, 2026

It also describes your privacy choices and rights.

1. Who We Are

The business responsible for the personal information described in this policy is:

F2 Nutrition, LLC dba NovaPrime Labs
PO Box 916
Bath, Ohio 44210
United States

Email: cs@novaprimelabs.com
Website: https://novaprimelabs.com

Where applicable data protection law uses the term “controller,” we act as the controller of personal information processed for the purposes described in this policy.

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following information.

Information You Provide

Your name, email address, telephone number, and billing or shipping address.
Account information, including login credentials and preferences.
Order details, purchase history, returns, and customer-service information.
Information you provide through forms, surveys, reviews, promotions, or communications with us.
Email and SMS subscription preferences, consent records, and opt-out requests.
Photos, videos, or other materials you voluntarily provide.

Information Collected Automatically

We and our service providers may collect:

IP address, browser type, device information, operating system, and online identifiers.
Pages visited, referring websites, product views, searches, and interactions with our website.
Shopping-cart contents, checkout activity, purchases, and abandoned-cart activity.
Dates, times, and duration of visits.
Approximate location inferred from an IP address.
Email and text-message delivery, link-clicking, and other engagement information.
Cookie identifiers, advertising identifiers, and diagnostic information.

Email open information may be affected by privacy settings and automated activity and may not accurately reflect whether you personally opened a message.

Information From Other Sources

Where permitted, we may combine this information with information we collect directly.

3. How We Use Personal Information

We use personal information to:

Operate, maintain, secure, and improve our website.
Create and manage accounts.
Process payments, fulfill orders, and handle returns or refunds.
Provide customer support and respond to requests.
Send order confirmations, shipping updates, security notices, and other service communications.
Deliver email and SMS marketing consistent with applicable consent requirements and your preferences.
Personalize content, product recommendations, and offers.
Identify abandoned carts and deliver permitted reminders.
Measure website performance and marketing effectiveness.
Deliver and measure advertising, subject to applicable privacy choices.
Detect fraud, prevent misuse, and protect our customers and business.
Maintain consent, subscription, and suppression records.
Comply with legal, tax, accounting, and regulatory obligations.
Establish, exercise, or defend legal claims.

If we intend to use personal information for a materially different purpose, we will provide additional notice and obtain consent where required.

4. Cookies, Pixels, and Similar Technologies

We use cookies, pixels, tags, scripts, local storage, and similar technologies for website functionality, analytics, personalization, and advertising.

These technologies may include:

Essential technologies: Used for account access, security, checkout, shopping carts, and requested website functions.

Preference technologies: Used to remember settings and choices.

Analytics technologies: Used to understand website traffic, identify errors, and improve performance.

Advertising technologies: Used to measure campaigns, build audiences, and personalize advertisements.

Some technologies remain on your device after you close your browser. Others operate only during a browsing session.

Where required, we obtain consent before using nonessential cookies or similar technologies. You may manage your choices through available website privacy controls and browser settings.

Blocking certain technologies may affect website functionality. Browser cookie settings may not control every form of tracking.

Shopping-Cart Tracking

Shopping activity does not, by itself, authorize marketing text messages.

5. Online Recognition and Data Partners

Our website may use online recognition technologies that associate website activity with information held by us or our data partners, including an email address.

Identification through a cookie, data partner, or email-recognition service does not establish SMS marketing consent.

For certain recognition activities, an additional provider opt-out is available at:

https://www.smartrecognition.com/database-opt-out/

This provider-specific opt-out does not replace your ability to unsubscribe from our emails or exercise privacy rights directly with us.

6. Email Marketing

Subscription and Communications

We may send promotional emails when you subscribe, request marketing communications, or when otherwise permitted by applicable law.

Emails may include product launches, new arrivals, promotions, research-related content, educational materials, company updates, and cart or product reminders.

Email marketing participation is voluntary and is not required to make a purchase.

We do not purchase or rent email lists.

Frequency and Personalization

Email frequency varies based on product launches, promotions, your preferences, and interactions with us.

We may use purchase history, website activity, preferences, and engagement information to personalize messages and measure performance, subject to applicable law and your privacy choices.

Unsubscribing From Email

You may stop promotional emails by:

Clicking the unsubscribe link in a marketing email; or
Contacting cs@novaprimelabs.com.

You may opt out of all promotional emails, even if a preference center also offers narrower choices.

We process requests promptly and within the period required by applicable law. For commercial email subject to the U.S. CAN-SPAM Act, we honor opt-out requests within 10 business days.

We do not charge a fee or require you to sign in to unsubscribe.

Unsubscribing does not delete your account or order records.

7. SMS and MMS Marketing

Program Description

NovaPrime Labs may offer a voluntary text messaging program that sends recurring promotional SMS and MMS messages.

Messages may include offers, new arrivals, product launches, company updates, and shopping-cart reminders.

Where separately requested or otherwise lawfully authorized, we may also send service-related texts concerning orders, deliveries, or customer support.

SMS Marketing Consent

We obtain your affirmative consent before sending marketing text messages, including prior express written consent where required by applicable law.

The signup disclosure identifies NovaPrime Labs, describes the messaging program, and explains any use of automated technology.

Providing a phone number for shipping, checkout, an account, or customer support does not, by itself, enroll you in SMS marketing. Email consent is separate from SMS consent.

Consent to receive marketing text messages is not a condition of purchasing any goods or services.

Where required by our messaging provider, carriers, or applicable law, we use an additional confirmation step before activating a subscription.

Automated Messages, Frequency, and Charges

Where disclosed when you subscribe, messages may be sent using automated technology, including an automatic telephone dialing system.

Message frequency varies based on the program, promotions, and your interactions with us. Any specific frequency disclosed at signup applies to that subscription.

Message and data rates may apply according to your wireless plan. Contact your wireless provider for information about charges.

Delivery depends on network availability, device compatibility, and carrier support. Messages may be delayed or may not be delivered.

How to Stop Text Messages

Reply STOP to a message to unsubscribe.

If you contact us by email, include the mobile number associated with the subscription so we can locate it.

We process revocation requests promptly and within applicable legal deadlines. We apply your request to the communications covered by that request and applicable law.

You may receive a single nonpromotional message confirming your opt-out, where permitted. We do not require you to respond to that confirmation to complete your request.

We will not resume marketing texts unless you provide new valid consent.

Help and Support

Reply HELP for assistance or contact:

cs@novaprimelabs.com

Phone Number Changes

Only enroll a number you own or are authorized to use. If you change, transfer, or discontinue a number, please notify us or unsubscribe so we can update our records.

This request does not limit our responsibility to obtain valid consent and honor opt-outs.

Email and SMS Preferences

Email and SMS subscriptions are managed separately. Unsubscribing from one does not necessarily unsubscribe you from the other.

If you ask us to stop all marketing communications, we will honor that broader request for the contact information we can reasonably associate with you.

SMS Program Terms

Any separate Mobile Messaging Terms presented at signup describe additional program conditions. This Privacy Policy does not replace the signup disclosures or affirmative consent required to enroll.

8. Mobile Information and SMS Consent Protection

Text messaging opt-in data and consent are not shared with third parties for their own marketing or promotional use.

We do not provide SMS consent records or mobile numbers collected through the SMS program to advertising platforms for audience matching or advertising use.

9. Marketing Consent and Preference Records

To document subscriptions and honor your choices, we may retain:

The email address or telephone number used.
The date, time, and source of signup.
The disclosure and form version presented when you subscribed.
Available records of the action used to provide consent.
Confirmation or double-opt-in records.
Relevant IP address or device information.
Subscription changes, opt-outs, and suppression records.
Message delivery and engagement records.

We use these records to administer the programs, investigate complaints, prevent unauthorized enrollment, and meet legal obligations.

We may retain limited suppression records after an unsubscribe or deletion request so we can continue honoring your choice.

10. How We Disclose Personal Information

Subject to the mobile-information restrictions above, we may disclose personal information in the following circumstances.

Service Providers

We use providers for hosting, ecommerce operations, payments, shipping, customer support, analytics, communications, security, and professional services.

We require providers acting on our behalf to use personal information for the services they provide and other legally permitted purposes, subject to appropriate contractual restrictions.

Advertising and Analytics Partners

Some disclosures may qualify as a “sale,” “sharing,” or “targeted advertising” under state privacy laws even when no money is exchanged.

The SMS information excluded under Section 8 is not included in these disclosures.

Affiliates and Business Partners

We may disclose information for business operations or to provide services or promotions you request, subject to applicable law, required consent, and the restrictions in this policy.

Business Transactions

Information may be disclosed during a proposed or completed merger, acquisition, restructuring, financing, bankruptcy, or sale of assets, subject to applicable safeguards and restrictions.

Any recipient remains subject to applicable law and existing restrictions on the information. New marketing consent will be obtained where required.

Legal and Security Purposes

We may disclose information to comply with legal obligations or lawful requests, prevent fraud, protect safety and security, enforce agreements, or establish, exercise, or defend legal claims.

At Your Direction

We may disclose information when you request or authorize it. Information you voluntarily publish in reviews or other public areas may be visible to others.

11. Providers and Third-Party Services

Depending on the services you use and the technologies enabled, providers may include:

Klaviyo for communications and subscription management.
Google Analytics for website analytics.
Google Ads and Meta for advertising and measurement.
Stripe, PayPal, and Easy Pay Direct for payment-related services.
Other hosting, fulfillment, security, analytics, and marketing providers.

Relevant provider privacy information includes:

12. Advertising and Privacy Choices

You may manage advertising and tracking choices through available website privacy controls, browser settings, device settings, and advertising-provider tools.

Where applicable law requires, we honor recognized opt-out preference signals, including Global Privacy Control, as requests to opt out of covered sales, sharing, or targeted advertising.

We apply these signals to the browser or device and, where required and reasonably identifiable, the associated profile.

Traditional “Do Not Track” signals are different from legally recognized opt-out preference signals. Our website does not currently respond to traditional Do Not Track signals.

Deleting cookies or changing browsers may require you to renew some preferences. Where the law requires us to retain or apply a preference more broadly, we will do so.

You can also contact cs@novaprimelabs.com to exercise applicable opt-out rights.

Opting out of targeted advertising does not necessarily eliminate advertising; advertisements may be less personalized.

13. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by law.

Retention depends on the information involved, our relationship with you, transaction requirements, legal obligations, security needs, and applicable limitation periods.

For example:

Account information is retained as needed to administer the account and address related obligations.
Order and payment-related records are retained for fulfillment, accounting, tax, fraud prevention, and legal requirements.
Marketing profiles are retained as needed for permitted communications and preference management.
Consent and suppression records may be retained after a subscription ends to document authorization and prevent unwanted messages.
Technical and analytics information is retained according to its operational purpose and applicable provider settings.

We delete, deidentify, or otherwise appropriately dispose of information when it is no longer needed, subject to lawful retention exceptions.

14. Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information.

No website, transmission method, or storage system is completely secure, and we cannot guarantee absolute security.

Please keep your account credentials confidential and contact us if you suspect unauthorized activity.

15. International Processing

We are based in the United States. Personal information may be processed in the United States and other locations where our providers operate.

Those locations may have privacy laws different from those where you live.

Where required, we use lawful transfer mechanisms and appropriate safeguards, such as applicable adequacy decisions or standard contractual clauses.

Acknowledging this policy does not waive your rights or substitute for a required international-transfer safeguard.

16. U.S. State Privacy Rights

Depending on your residence, the laws that apply to our business, and applicable exceptions, you may have rights to:

Confirm whether we process your personal information.
Access information about our collection, use, and disclosure practices.
Obtain a copy of your personal information.
Correct inaccurate information.
Request deletion.
Opt out of covered sales, sharing, or targeted advertising.
Limit certain uses or disclosures of sensitive personal information.
Opt out of certain profiling that produces legal or similarly significant effects.
Appeal a denied privacy request.

We will not unlawfully discriminate against you for exercising these rights.

California Disclosures

We may also receive photos, recordings, or other information you voluntarily submit in reviews or support communications.

The sources, purposes, retention criteria, and recipient categories are described in Sections 2–5 and 9–13.

These disclosures exclude SMS opt-in information as described in Section 8.

We use account credentials to provide access, maintain security, and prevent fraud. We do not use sensitive personal information to infer characteristics about you.

We do not knowingly sell or share personal information of individuals under 16.

Submitting a Request

Contact cs@novaprimelabs.com and describe the right you wish to exercise.

An authorized agent may submit a request on your behalf, subject to legally permitted verification of authority.

California residents may also contact us to request information available under California’s Shine the Light law regarding certain disclosures for third parties’ direct marketing.

Subscription Incentives

17. European Economic Area and United Kingdom Rights

Where applicable, our legal bases for processing include:

Performing a contract or taking steps you request before entering one.
Complying with legal obligations.
Your consent.
Legitimate interests, such as operating and improving our business, protecting security, and responding to inquiries, where those interests are not overridden by your rights.

Where consent is required for marketing or tracking, we rely on that consent.

You may have rights to access, correct, erase, restrict processing of, or obtain a portable copy of personal information. You may object to certain processing and withdraw consent at any time.

You may object to direct marketing, including related profiling, at any time.

Withdrawing consent does not affect processing that was lawful before withdrawal.

To exercise your rights, contact cs@novaprimelabs.com. You may also complain to your local data protection authority or the UK Information Commissioner’s Office, as applicable.

18. Children’s Privacy

Our website and marketing programs are not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information, contact us. We will investigate and take appropriate steps to delete information collected in violation of applicable law.

Where a higher age threshold or parental authorization requirement applies, we follow that requirement.

California residents under 18 who are registered users may request removal of content they publicly posted, subject to applicable exceptions. Removal may not eliminate copies maintained by others.

19. Third-Party Links

Our website may link to third-party websites or services. Their privacy practices are governed by their own policies.

We encourage you to review those policies before providing information.

20. Changes to This Policy

We may update this Privacy Policy and will revise the date above when we do.

Where required, we will provide additional notice or obtain consent before applying material changes.

A policy update does not retroactively create marketing consent or authorize us to disregard a prior opt-out.

21. Contact Us

For privacy questions, marketing preferences, or requests concerning your personal information, contact:

F2 Nutrition, LLC dba NovaPrime Labs

Email: cs@novaprimelabs.com

Mail:
PO Box 916
Bath, Ohio 44210
United States

Website: https://novaprimelabs.com

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Phone number
Address, State,
Province, ZIP/Postal code, City
Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.

Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. You can learn more about cookies on TermsFeed website article.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

Functionality Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

Tracking and Performance Cookies
Type: Persistent Cookies
Administered by: Third-Parties
Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new pages, features or new functionality of the Website to see how our users react to them.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting

https://www.smartrecognition.com/database-opt-out/ .

If you wish to opt-out of email marketing from a specific brand that we work with, such as a customer of ours, you can click on the “opt-out” or “unsubscribe” link in the footer (located at the bottom) of any marketing email you receive.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.

To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

To manage Your requests: To attend and manage Your requests to Us.

To deliver targeted advertising to You: : We may use Your information to develop and display content and advertising (and work with third-party vendors who do so) tailored to Your interests and/or location and to measure its effectiveness.

For business transfers: : We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

For other purposes: : We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to advertise on third party websites to You after You visited our Service, for payment processing, to contact You.

For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.

With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.

With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.

With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.

With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation

Protect and defend the rights or property of the Company

Prevent or investigate possible wrongdoing in connection with the Service

Protect the personal safety of Users of the Service or the public

Protect against legal liability

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Security of Your Personal Data

Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.

Analytics

We may use third-party Service providers to monitor and analyze the use of our Service.

Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

Email Marketing

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

We may use Email Marketing Service Providers to manage and send emails to You.

Klaviyo
Their Privacy Policy can be viewed at https://www.klaviyo.com/legal/privacy

Payments

We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

Stripe
Their Privacy Policy can be viewed at https://stripe.com/us/privacy

PayPal
Their Privacy Policy can be viewed at
https://www.paypal.com/webapps/mpp/ua/privacy-full

Easy Pay
Their Privacy Policy can be viewed at https://www.easypaydirect.com/privacy-policy/

Behavioral Remarketing

The Company uses remarketing services to advertise to You after You accessed or visited our Service. We and Our third-party vendors use cookies and non-cookie technologies to help Us recognize Your Device and understand how You use our Service so that We can improve our Service to reflect Your interests and serve You advertisements that are likely to be of more interest to You.

These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies and to enable Us to:

Measure and analyze traffic and browsing activity on Our Service

Show advertisements for our products and/or services to You on third-party websites or apps

Measure and analyze the performance of Our advertising campaigns

Some of these third-party vendors may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit You to block such technologies. You can use the following third-party tools to decline the collection and use of information for the purpose of serving You interest-based advertising:

The NAI’s opt-out platform: http://www.networkadvertising.org/choices/

The EDAA’s opt-out platform http://www.youronlinechoices.com/

The DAA’s opt-out platform: http://optout.aboutads.info/?c=2&lang=EN

You may opt-out of all personalized advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See Your mobile device Help system for more information.

We may share information, such as hashed email addresses (if available) or other online identifiers collected on Our Service with these third-party vendors. This allows Our third-party vendors to recognize and deliver You ads across devices and browsers. To read more about the technologies used by these third-party vendors and their cross-device capabilities please refer to the Privacy Policy of each vendor listed below.

The third-party vendors We use are:

Google Ads (AdWords)
Google Ads (AdWords) remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

Twitter
Twitter remarketing service is provided by Twitter Inc.
You can opt-out from Twitter’s interest-based ads by following their instructions: https://support.twitter.com/articles/20170405
You can learn more about the privacy practices and policies of Twitter by visiting their Privacy Policy page: https://twitter.com/privacy

Facebook
Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/516147308587266
To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

AdRoll
AdRoll remarketing service is provided by NextRoll, Inc.
You can opt-out of AdRoll remarketing by visiting this AdRoll Advertising Preferences web page: http://info.evidon.com/pub_info/573?v=1&nt=1&nw=false or the Opt Out of Personalized Advertising web page: https://help.adroll.com/hc/en-us/articles/216599538-Opting-Out-of-Personalized-Advertising
If You are a California resident, please read the “Information For California Residents Only” section in the Privacy Policy of NextRoll, Inc.: https://www.nextroll.com/privacy#service-13 For more information on the privacy practices of AdRoll, please visit the NextRoll, Inc. Privacy Policy web page: https://www.nextroll.com/privacy

Perfect Audience
Perfect Audience remarketing service is provided by NowSpots Inc.
You can opt-out of Perfect Audience remarketing by visiting these pages: Platform Opt-out (http://pixel.prfct.co/coo) and Partner Opt-out (http://ib.adnxs.com/optout).
For more information on the privacy practices of Perfect Audience, please visit the Perfect Audience Privacy Policy & Opt-out web page: https://www.perfectaudience.com/privacy/

GDPR Privacy

Legal Basis for Processing Personal Data under GDPR

We may process Personal Data under the following conditions:

Consent: You have given Your consent for processing Personal Data for one or more specific purposes.

Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.

Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.

Vital interests: Processing Personal Data is necessary in order to protect Your vital interests or of another natural person.

Public interests: Processing Personal Data is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Company.

Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Your Rights under the GDPR

The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights.

You have the right under this Privacy Policy, and by law if You are within the EU, to:

Request access to Your Personal Data. The right to access, update or delete the information We have on You. Whenever made possible, you can access, update or request deletion of Your Personal Data directly within Your account settings section. If you are unable to perform these actions yourself, please contact Us to assist You. This also enables You to receive a copy of the Personal Data We hold about You.

Request correction of the Personal Data that We hold about You. You have the right to have any incomplete or inaccurate information We hold about You corrected.

Object to processing of Your Personal Data. This right exists where We are relying on a legitimate interest as the legal basis for Our processing and there is something about Your particular situation, which makes You want to object to our processing of Your Personal Data on this ground. You also have the right to object where We are processing Your Personal Data for direct marketing purposes.

Request erasure of Your Personal Data. You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.

Request the transfer of Your Personal Data. We will provide to You, or to a third-party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which You initially provided consent for Us to use or where We used the information to perform a contract with You.

Withdraw Your consent. You have the right to withdraw Your consent on using your Personal Data. If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.

Exercising of Your GDPR Data Protection Rights

You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible.

You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For more information, if You are in the European Economic Area (EEA), please contact Your local data protection authority in the EEA.

Facebook Fan Page

Data Controller for the Facebook Fan Page

The Company is the Data Controller of Your Personal Data collected while using the Service. As operator of the Facebook Fan Page https://facebook.com/novaprimelabs, the Company and the operator of the social network Facebook are Joint Controllers.

The Company has entered into agreements with Facebook that define the terms for use of the Facebook Fan Page, among other things. These terms are mostly based on the Facebook Terms of Service: https://www.facebook.com/terms.php

Visit the Facebook Privacy Policy https://www.facebook.com/policy.php for more information about how Facebook manages Personal data or contact Facebook online, or by mail: Facebook, Inc. ATTN, Privacy Operations, 1601 Willow Road, Menlo Park, CA 94025, United States.

Facebook Insights

We use the Facebook Insights function in connection with the operation of the Facebook Fan Page and on the basis of the GDPR, in order to obtain anonymized statistical data about Our users.

For this purpose, Facebook places a Cookie on the device of the user visiting Our Facebook Fan Page. Each Cookie contains a unique identifier code and remains active for a period of two years, except when it is deleted before the end of this period.

Facebook receives, records and processes the information stored in the Cookie, especially when the user visits the Facebook services, services that are provided by other members of the Facebook Fan Page and services by other companies that use Facebook services.

For more information on the privacy practices of Facebook, please visit Facebook Privacy Policy here: https://www.facebook.com/privacy/explanation

CCPA/CPRA Privacy Notice (California Privacy Rights)

This privacy notice section for California residents supplements the information contained in Our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

Categories of Personal Information Collected

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Device. The following is a list of categories of personal information which we may collect or may have been collected from California residents within the last twelve (12) months.

Please note that the categories and examples provided in the list below are those defined in the CCPA/CPRA. This does not mean that all examples of that category of personal information were in fact collected by Us, but reflects our good faith belief to the best of Our knowledge that some of that information from the applicable category may be and may have been collected. For example, certain categories of personal information would only be collected if You provided such personal information directly to Us.

Category A: Identifiers.
Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, passport number, or other similar identifiers. Collected: Yes.

Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
Examples: A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.
Collected: Yes.

Category C: Protected classification characteristics under California or federal law.
Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
Collected: No.

Category D: Commercial information.
Examples: Records and history of products or services purchased or considered.
Collected: Yes.

Category E: Biometric information.
Examples: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
Collected: No.

Category F: Internet or other similar network activity.
Examples: Interaction with our Service or advertisement.
Collected: Yes.

Category G: Geolocation data.
Examples: Approximate physical location.
Collected: No.

Category H: Sensory data.
Examples: Audio, electronic, visual, thermal, olfactory, or similar information.
Collected: No.

Category I: Professional or employment-related information.
Examples: Current or past job history or performance evaluations.
Collected: No.

Category J: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).
Examples: Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
Collected: No.

Category K: Inferences drawn from other personal information.
Examples: Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Collected: No.

Category L: Sensitive personal information.
Examples: Account login and password information, geolocation data.
Collected: Yes.

Under CCPA/CPRA, personal information does not include:

Publicly available information from government records

Deidentified or aggregated consumer information

Information excluded from the CCPA/CPRA’s scope, such as:

Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data

Personal Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994

Sources of Personal Information

We obtain the categories of personal information listed above from the following categories of sources:

Directly from You. For example, from the forms You complete on our Service, preferences You express or provide through our Service, or from Your purchases on our Service.

Indirectly from You. For example, from observing Your activity on our Service.

Automatically from You. For example, through cookies We or our Service Providers set on Your Device as You navigate through our Service.

From Service Providers. For example, third-party vendors to monitor and analyze the use of our Service, third-party vendors to deliver targeted advertising to You, third-party vendors for payment processing, or other third-party vendors that We use to provide the Service to You.

Use of Personal Information

We may use or disclose personal information We collect for “business purposes” or “commercial purposes” (as defined under the CCPA/CPRA), which may include the following examples:

To operate our Service and provide You with Our Service.

To provide You with support and to respond to Your inquiries, including to investigate and address Your concerns and monitor and improve our Service.

To fulfill or meet the reason You provided the information. For example, if You share Your contact information to ask a question about our Service, We will use that personal information to respond to Your inquiry. If You provide Your personal information to purchase a product or service, We will use that information to process Your payment and facilitate delivery.

To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

As described to You when collecting Your personal information or as otherwise set forth in the CCPA/CPRA.

For internal administrative and auditing purposes.

To detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity, including, when necessary, to prosecute those responsible for such activities.

Other one-time uses.

Please note that the examples provided above are illustrative and not intended to be exhaustive. For more details on how we use this information, please refer to the “Use of Your Personal Data” section.

If We decide to collect additional categories of personal information or use the personal information We collected for materially different, unrelated, or incompatible purposes, We will update this Privacy Policy.

Disclosure of Personal Information

We may use or disclose and may have used or disclosed in the last twelve (12) months the following categories of personal information for business or commercial purposes:

Category A: Identifiers

Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))

Category D: Commercial information

Category F: Internet or other similar network activity

Please note that the categories listed above are those defined in the CCPA/CPRA. This does not mean that all examples of that category of personal information were in fact disclosed, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been disclosed.

When We disclose personal information for a business purpose or a commercial purpose, We enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

Share of Personal Information

We may share, and have shared in the last twelve (12) months, Your personal information identified in the above categories with the following categories of third parties:

Service Providers

Payment processors

Our affiliates

Our business partners

Third party vendors to whom You or Your agents authorize Us to disclose Your personal information in connection with products or services We provide to You

Sale of Personal Information

As defined in the CCPA/CPRA, “sell” and “sale” mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer’s personal information by the Business to a third party for valuable consideration. This means that We may have received some kind of benefit in return for sharing personal information, but not necessarily a monetary benefit.

We do not sell personal information as the term sell is commonly understood. We do allow Service Providers to use Your personal information for the business purposes described in Our Privacy Policy, for activities such as advertising, marketing, and analytics, and these may be deemed a sale under CCPA/CPRA.

We may sell and may have sold in the last twelve (12) months the following categories of personal information:

Category A: Identifiers

Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))

Category D: Commercial information

Category F: Internet or other similar network activity

Please note that the categories listed above are those defined in the CCPA/CPRA. This does not mean that all examples of that category of personal information were in fact sold, but reflects our good faith belief to the best of Our knowledge that some of that information from the applicable category may be and may have been shared for value in return.

Sale of Personal Information of Minors Under 16 Years of Age

We do not knowingly collect personal information from minors under the age of 16 through our Service, although certain third party websites that we link to may do so. These third-party websites have their own terms of use and privacy policies and We encourage parents and legal guardians to monitor their children’s Internet usage and instruct their children to never provide information on other websites without their permission.

We do not sell the personal information of Consumers We actually know are less than 16 years of age, unless We receive affirmative authorization (the “right to opt-in”) from either the Consumer who is between 13 and 16 years of age, or the parent or guardian of a Consumer less than 13 years of age. Consumers who opt-in to the sale of personal information may opt-out of future sales at any time. To exercise the right to opt-out, You (or Your authorized representative) may submit a request to Us by contacting Us.

If You have reason to believe that a child under the age of 13 (or 16) has provided Us with personal information, please contact Us with sufficient detail to enable Us to delete that information.

Your Rights under the CCPA/CPRA

The CCPA/CPRA provides California residents with specific rights regarding their personal information. If You are a resident of California, You have the following rights:

The right to notice. You have the right to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.

The right to know/access. Under CCPA/CPRA, You have the right to request that We disclose information to You about Our collection, use, sale, disclosure for business purposes and share of personal information. Once We receive and confirm Your request, We will disclose to You:

The categories of personal information We collected about You

The categories of sources for the personal information We collected about You

Our business or commercial purposes for collecting or selling that personal information

The categories of third parties with whom We share that personal information

The specific pieces of personal information We collected about You

If we sold Your personal information or disclosed Your personal information for a business purpose, We will disclose to You:

The categories of personal information categories sold

The categories of personal information categories disclosed

The right to say no to the sale or sharing of Personal Data (opt-out). You have the right to direct Us to not sell Your personal information. To submit an opt-out request, please see the “Do Not Sell My Personal Information” section or contact Us.

The right to correct Personal Data. You have the right to correct or rectify any inaccurate personal information about You that We collected. Once We receive and confirm Your request, We will use commercially reasonable efforts to correct (and direct our Service Providers to correct) Your personal information, unless an exception applies.

The right to limit use and disclosure of sensitive Personal Data. You have the right to request to limit the use or disclosure of certain sensitive personal information We collected about You, unless an exception applies. To submit, please see the “Limit the Use or Disclosure of My Sensitive Personal Information” section or contact Us.

The right to delete Personal Data. You have the right to request the deletion of Your Personal Data under certain circumstances, subject to certain exceptions. Once We receive and confirm Your request, We will delete (and direct Our Service Providers to delete) Your personal information from our records, unless an exception applies. We may deny Your deletion request if retaining the information is necessary for Us or Our Service Providers to:

Complete the transaction for which We collected the personal information, provide a good or service that You requested, take actions reasonably anticipated within the context of our ongoing business relationship with You, or otherwise perform our contract with You.

Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

Debug products to identify and repair errors that impair existing intended functionality.

Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if You previously provided informed consent.

Enable solely internal uses that are reasonably aligned with consumer expectations based on Your relationship with Us.

Comply with a legal obligation.

Make other internal and lawful uses of that information that are compatible with the context in which You provided it.

The right not to be discriminated against. You have the right not to be discriminated against for exercising any of Your consumer’s rights, including by:

Denying goods or services to You

Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties

Providing a different level or quality of goods or services to You

Suggesting that You will receive a different price or rate for goods or services or a different level or quality of goods or services

Exercising Your CCPA/CPRA Data Protection Rights

Please see the “Do Not Sell My Personal Information” section and “Limit the Use or Disclosure of My Sensitive Personal Information” section for more information on how to opt out and limit the use of sensitive information collected.

Additionally, in order to exercise any of Your rights under the CCPA/CPRA, and if You are a California resident, You can contact Us:

By email: cs@novaprimelabs.com

Only You, or a person registered with the California Secretary of State that You authorize to act on Your behalf, may make a verifiable request related to Your personal information.

Your request to Us must:

Provide sufficient information that allows Us to reasonably verify You are the person about whom We collected personal information or an authorized representative

Describe Your request with sufficient detail that allows Us to properly understand, evaluate, and respond to it

We cannot respond to Your request or provide You with the required information if We cannot:

Verify Your identity or authority to make the request

And confirm that the personal information relates to You

We will disclose and deliver the required information free of charge within 45 days of receiving Your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonably necessary and with prior notice.

Any disclosures We provide will only cover the 12-month period preceding the verifiable request’s receipt.

For data portability requests, We will select a format to provide Your personal information that is readily usable and should allow You to transmit the information from one entity to another entity without hindrance.

Do Not Sell My Personal Information

You have the right to opt-out of the sale of Your personal information. Once We receive and confirm a verifiable consumer request from You, we will stop selling Your personal information. To exercise Your right to opt-out, please contact Us.

The Service Providers we partner with (for example, our analytics or advertising partners) may use technology on the Service that sells personal information as defined by the CCPA/CPRA law. If you wish to opt out of the use of Your personal information for interest-based advertising purposes and these potential sales as defined under CCPA/CPRA law, you may do so by following the instructions below.

Please note that any opt out is specific to the browser You use. You may need to opt out on every browser that You use.

Website

If applicable, click “Privacy Preferences”, “Update Privacy Preferences” or “Do Not Sell My Personal Information” buttons listed on the Service to review Your privacy preferences and opt out of cookies and other technologies that We may use. Please note that You will need to opt out from each browser that You use to access the Service.

Additionally, You can opt out of receiving ads that are personalized as served by our Service Providers by following our instructions presented on the Service:

The NAI’s opt-out platform: http://www.networkadvertising.org/choices/

The EDAA’s opt-out platform http://www.youronlinechoices.com/

The DAA’s opt-out platform: http://optout.aboutads.info/?c=2&lang=EN

The opt out will place a cookie on Your computer that is unique to the browser You use to opt out. If you change browsers or delete the cookies saved by Your browser, You will need to opt out again.

Mobile Devices

Your mobile device may give You the ability to opt out of the use of information about the apps You use in order to serve You ads that are targeted to Your interests:

“Opt out of Interest-Based Ads” or “Opt out of Ads Personalization” on Android devices

“Limit Ad Tracking” on iOS devices

You can also stop the collection of location information from Your mobile device by changing the preferences on Your mobile device.

Limit the Use or Disclosure of My Sensitive Personal Information

If You are a California resident, You have the right to limit the use and disclosure of Your sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests such services or goods.

We collect, use and disclose sensitive personal information in ways that are necessary to provide the Service. For more information on how We use Your personal information, please see the “Use of Your Personal Data” section or contact us.

“Do Not Track” Policy as Required by California Online Privacy Protection Act (CalOPPA)

Our Service does not respond to Do Not Track signals.

However, some third party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of Your web browser.

Your California Privacy Rights (California’s Shine the Light law)

Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties’ direct marketing purposes

If you’d like to request more information under the California Shine the Light law, and if You are a California resident, You can contact Us using the contact information provided below.

California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if You are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

By email: cs@novaprimelabs.com